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Students from the Applied Learning Course in Multimedia Storytelling recently visited the vibrant offices of KOA (Key Opinion Artisans) Academy, an industry partner of CLAP-TECH and a marketing and social media agency at the forefront of brand influence through Key Opinion Leaders (KOLs).
The visit offered an exclusive glimpse into the mechanics of KOL partnerships and their burgeoning appeal among young people. Engaging with industry professionals, the students explored the marketing engines behind KOLs and unraveled the complexities of this emerging profession. The experience was marked by eye-opening insights into the digital marketplace, endowing the students with a refined understanding of the ever-changing marketing landscape and the power of influence.
