What's New : Multimedia Storytelling Students Dive into Outdoor Advertising

Secondary students enrolled in the Applied Learning Course in Multimedia Storytelling recently toured the headquarters of JCDecaux Transport, an industry partner of CLAP-TECH and Hong Kong’s largest outdoor advertising firm.

Guided by Ms. Shirley Chan, the company’s Managing Director for Hong Kong & Macau, the group delved into the dynamic world of outdoor media campaigns. The visit illuminated the intricate workings of a leading media company through engaging case studies and showcased JCDecaux’s innovative projects.